MCBC Hero Research

Research Local. Research Michigan.

Researching how to create stronger, more resilient crops for better Michigan craft beverages.

Michigan is home to resourceful, committed, and innovative researchers, many of whom have worked for decades in the field. The Michigan Craft Beverage Council is investing in the future of Michigan’s craft industry by providing ample research opportunities and we are eager to share the results. Our growing industry stays sharp, adjusting with the challenges of a changing climate and with respect to our unique, Great Lakes ecosystem.

Engage with the future of crops.

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