Summary and Mission Statement
Strategic Plan Summary
The Michigan Craft Beverage Council (MCBC) is a 10-member, Governor-appointed board that is advisory to the Michigan Department of Agriculture and Rural Development. The Council facilitates research, promotion, and agricultural business development efforts, supporting connections that are vital to a unique supply chain. The spirit of collaboration drives Council activities, with the goal of unifying and uplifting Michigan’s craft beverage industry now and for the future.
The Council convened in December 2020 to engage in strategic thinking activities with the goal of answering the question: what is the Michigan Craft Beverage Council uniquely positioned to do to advance our craft beverage industry? Comprised of industry leaders, Council members defined, categorized, and prioritized ideas represented in the strategic plan.
The Michigan Craft Beverage Council recognizes the role of the craft beverage industry in Michigan’s agricultural landscape, the state’s economy, urban and rural community development, the tourism sector, our Great Lakes ecosystem, and the inclusion of our greatest asset, the people of Michigan.
Our six strategic priorities are:
- Represent a Unified Industry
- Advance the Agricultural Craft Beverage Supply Chain
- Invest in Our Future
- Become an Information Resource Entity
- Develop Marketing Tools
- Support Craft Beverage Business Development
The mission of the Michigan Craft Beverage Council is to advance a well-connected craft beverage industry through research, promotion, and agricultural business development, reinforcing Michigan as a world-class craft beverage destination.