Michigan Restaurant & Lodging Association and Michigan Wine Collaborative Partnership Raises Over $10,000

June 9, 2020

Emily Daunt
Michigan Restaurant & Lodging Association
(517) 375-2232

LANSING, MICH. – The Michigan Restaurant & Lodging Association (MRLA) and Michigan Wine Collaborative hosted the #MichiganWineMonthChallenge through the month of May to raise money for The Michigan Hospitality Industry Employee Relief Fund. The general public purchased tickets to be entered to win prize packages at Michigan wineries from across the state.

All proceeds from the #MichiganWineMonthChallenge benefited The Michigan Hospitality Employee Relief Fund. The relief fund was created by the Michigan Restaurant & Lodging Association to provide grants to the state’s hospitality industry employees that have been affected by the COVID-19 pandemic.

“We owe a tremendous thank you to our partners at the Michigan Wine Collaborative for generating this idea and raising funds for a much-needed resource for Michigan’s hospitality employees,” said Justin Winslow, President and CEO of the MRLA. “It has always been clear that our industry is innovative and resilient, but it’s in these true times of hardship that show just how much our industry and our state can come together for the common good.”

“Our goal with the Wine Month Challenge was to raise awareness for the wine industry in our state that has been greatly impacted by the COVID-19 pandemic while also doing some good by raising money to support the hospitality industry’s hardworking employees,” said Brian Lillie, Director of Hospitality & Distribution at Chateau Chantal and Michigan Wine Collaborative board member. “This partnership with the MRLA did just that.”

Congratulations to the Michigan Wine Month Challenge Winners!

More information for The Michigan Hospitality Industry Employee Relief Fund can be accessed at mrlaef.org/relief-fund.

About the Michigan Restaurant & Lodging Association

Michigan Restaurant & Lodging Association (MRLA) is the recognized leader of Michigan's hospitality industry, providing essential services to the foodservice and lodging community. Founded in 1921 as the Michigan Restaurant Association and now known as the MRLA, the Association represents over 5,000 Michigan foodservice and lodging establishments. The industry plays an integral role in Michigan's economy, employing nearly 600,000 people and creating $40 billion in annual revenue. For more information, visit www.mrla.org and www.detroitrla.org.

The Michigan Wine Collaborative<>

The Michigan Wine Collaborative (MWC) is non-profit organization formed with the mission to enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations. For more information, visit michiganwinecollaborative.com.

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