Take advantage of Michigan Crafted’s promotional toolkit.
Whether you want to promote your product’s ties to Michigan’s rich and unique history or highlight the all-at-once bustling and serene scene that is craft, we have free materials to help you do it.
Download the materials below to begin promoting Michigan Crafted by printing and adding them to your local spaces, or posting and sharing them on your communication channels.
Anthem Videos
Excite and delight with these introductory videos for both lovers of and new entrants to Michigan craft beverages. Videos can be played in compatible mediums on whatever platforms you have available.
A printable sheet of talking points about Michigan Crafted as well as craft beverages around the state. The sheet can be used in printed or digital form.
Eye-catching animated videos for use on various social platforms with text to explain or expand on different parts of Michigan’s craft beverage industry.
8.5-by-11-inch printable flyers for a quick explanation of Michigan Crafted and the undeniable draw of craft beverages in Michigan. Can be used in places like host stands, lobbies, etc.
18-by-24-inch printable posters that offer a quick snapshot of Michigan Crafted and eye-catching visuals to pull interest. They can be used in places like lobbies or other areas where lines often form.
The complete set of Michigan Crafted logos. These logos are not to be altered or recolored. Please refer to the brand guide for more information on proper placement and usage.
We’ve got something to delight the senses — new gear! Click the button below and browse Michigan Crafted items that allow you to promote your own Michigan craft beverages and experiences. Find gear you can put to use, from T-shirts and aprons to bottle tags and window decals.
Need guidance on how to utilize the resources listed? Contact Michigan Crafted now: 517.930.0696.
Michigan Crafted Logo Usage Notice
The Michigan Crafted logo is available for use by any Michigan craft
beverage producer or stakeholder, in accordance with the cobranding
guidelines.
Violating any guideline may result in the immediate termination of the
right to use the mark. A non-exclusive non-transferable limited license
is granted; however, users of the name and logo shall not:
Alter the name or mark in any way.
Use any part of the name or mark as part of another word.
Redesign, redraw, recolor, animate, modify, distort, or alter the proportions of the mark.
Surround the mark with, or place in the foreground over, a pattern or design.
Rotate or render the mark three-dimensionally.
Add words, images, or any other new elements to the mark.
Enclose the mark in a shape or combine it with other design elements or effects.
Modify the size or position relationship of any element within the mark.
